TV Everywhere
Today’s viewers have more choice and control than ever before, with interaction and content on-demand changing particularly how younger audiences consume content. Viewing habits are diversifying as viewers watch content wherever and whenever they want. They consume at their convenience and want the best TV experience irrespective of how they’re accessing it.
SatMENA understands that broadcast TV still remains the pivotal viewing experience maintaining the widespread appeal. Television is a central part of our daily lives in almost every household whereby it serves as the key medium that enables advertisers to reach several million homes. It is essential for building strong brands, and a very efficient means for content owners to deliver sports, news and popular entertainment.
Direct-to-Home (DTH)
DTH is a service that allows end users to enjoy their favorite linear content from platforms like Sky, Canal+ or DishTV, via a supported satellite dish antenna, set-top box (STB), and other related components. A linear distribution service via DTH works by broadcasting a single signal or channel to millions of households simultaneously. Traditional DTH broadcasting refers to linear content, however, it is now also possible for a DTH service to integrate a non-linear component in order to meet end-users' complete viewing requirements.
DTH Advantages
Several advantages, along with price stability and service continuity, enables DTH to quickly become an established in-home entertainment and connectivity worldwide. One of the greatest benefits that enabled DTH to flourish is that it can bring markets that have been technologically underserved and otherwise unreachable in the past, access to great entertainment and wider channel neighborhood. The differentiated offerings can also be customized according to customer or provider needs to operate as a differentiated DTH operator, building on the same architecture but varying in the UI and functionalities, increasing market appeal.
Innovative Media Technologies
SatMENA and SES are developing the technologies that are needed to meet these demands, such as SAT-to-IP. Sat-to-IP technology was developed by SES and partners in order to maximize the benefit of delivering a satellite signal into homes. SAT-to-IP converts a satellite signal into an IP transmission that can be distributed via a Wi-Fi router throughout a home. For customers, this translates into a global reach and speed to market with a complete end-to-end media and video service package that manages and delivers content anywhere, anytime, and on any screen.